CASE STUDY: MAJOR LEAGUE BASEBALL

Major League Baseball logo with a white silhouette of a baseball player’s head and cap, set against a background of dark blue, red, and white blocks, with the text 'MAJOR LEAGUE BASEBALL' in red below.

CLIENT: MLB ASSOCIATION

CAMPAIGN: “You Seeing This? Baseball Is Something Else.”
AGENCY: Good Sports Creative
SUPPLIER: Shortcake Music
COMPOSER & Imprint: Frank Louis, Lead Composer, Sound Famous™

A baseball player in a striped uniform is swinging at a pitched ball, with an umpire in black and a crowd in the background at a stadium.

Brief

Sound Famous™ was tasked with creating a musical identity for the campaign to be used in four national television spots and national radio. We answered the brief with a latin-trap styled composition that brought a new, fresh sound to MLB and its fans—both old and new.

A baseball player in a black and yellow uniform is running on the field while a man in a gray t-shirt and black pants points and laughs.

CHALLENGE

Deliver a high-energy ad composition for a 4-spot national ad campaign, and meet a fast turnaround to align with MLB’s July 4th campaign premiere that would air throughout throughout the entire regular season.

SOLUTION

Sound Famous™ answered the brief with an “All-American Trap Fiesta” riff:

  • Bright horns and trumpet stabs echo patriotic fanfare

  • Deep 808 kicks and trap drums to drive modern energy

  • Rolling cabasas and congas add authentic Latin flavor
    All elements were meticulously synced to visuals helping
    to accentuate key moments in the ads.

Illustration of four baseball players posing on an open book, with stylized red, white, and blue lines in the background.

IMPACT

  • Injected fresh sonic branding into one of America’s most-watched sports organizations.

  • 106.4M Television impressions

  • 92.2M national impressions

  • 9.2M local impressions

  • 18+ station feeds in the first two weeks of airing

  • Primetime viewership including MLB all-star game on FOX, Speedway Classics, and more

  • Positioned Sound Famous™ alongside major-league talent pipelines

A baseball player is hanging from the outfield fence, reaching for a ball, during a game at a baseball stadium. Spectators watch from the stands behind the fence.

Testimonial

“When I first heard Frank’s compositions I knew he understood the assignment, but there are a lot of steps between producing a good demo and final delivery for national broadcast. Even though the process was all new to him, Frank handled every step with professionalism and helped the whole team get this thing across the finish line. No one involved in this process would know they were working with a brand new composer.”

—Katie Day, owner and lead composer, ShortCake Music